Creation of RS brand

 

The journey to building a new and upgraded brand with RS: Why It took two years to release.

When we set out to create RS, we didn’t just want to be another brand in the outdoor market. 
We wanted to build something truly unique, a brand that stands for innovation, quality, and a deep passion for the outdoors. 
This vision has driven us from day one, but it has also meant that our journey has been far from quick or easy. 

Over the past two years after Gstove brand sadly went down, we have been meticulously designing, developing, and refining our products and design, ensuring that every single item we offer is a true reflection of our commitment to excellence.

 

We are a small Norwegian family-owned company, building the RS brand from the ground up. 

With regular daytime jobs to finance and invest in this venture, it’s been a journey and continue to be that and that requires time and patience to ensure quality in every thing we do and offer and off course also cost more time and finance.

We want to extend our heartfelt thanks to everyone around the world who has been patiently waiting for our designs and products to hit the market and supporting us along the way. 

We are committed to using this time and effort to bring something truly unique, constantly improving our stoves, accessories, and other outdoor products that we design and develop from scratch forward.

 

*Why we didn’t choose the easy path

In today’s market, it’s tempting to take shortcuts. 
Many brands choose to rebrand existing products or copy designs that are already out there and put their brand name on it.
It’s a faster route to market, but it’s not the RS way. 
We believe that to truly stand out, we need to offer something that no one else does—a product that we have designed from the ground up with more to come, developed with care, and tested rigorously with high quality that our users can trust, and support and help when you need it, if it’s weekend or evening time, our customers is priority and we will be here for you, we have the phone with us like everyone else, we just choose to reply you faster instead of waiting for opening hours and you will always get the fastest reply possible.

 

*The design and development process

Designing our own products isn’t just about creating something that looks good. 
It’s about solving real problems, safety, increasing comfort and enhancing the outdoor experience for our customers. 
From the initial concept to the final product, every detail is carefully considered. 
We start with sketches and prototypes, which are then developed into functional designs. 
These designs are not just tested in a lab—they are tested in the real world, under all weather conditions and through long-term use. 
This process ensures that when our products finally reach you, they are not only innovative but also reliable and durable, and why we can offer you lifetime warranty on our stoves.

 

*Commitment to quality control

Quality control is another area where we refuse to compromise. 
Every product that carries the RS name goes through a stringent quality assurance process. 
We inspect and test each item multiple times, making sure that it meets our high standards. 
This dedication to quality extends to every part of the process, from material and manufacturing to shipping. 
We believe that our customers deserve nothing less than the best, and we are committed to delivering that in every product we offer.

 

*The challenge of building a brand from scratch

Building a brand from scratch involves more than just creating products. 
It requires setting up systems, establishing a reliable supply chain, and managing every aspect of the business. 

This includes manufacturing, shipping, and maintaining inventory. 
At the same time, we’ve been working on other projects and normal work in other companies to finance this and establishment of RS, from investing in molds, development and testing, to stocking our products and off course with a goal of being able to work full time with RS Stove in the future, to do that we need to put in the work, quality in everything we do and offer and continue the work every day with the passion we have and off course the support from you.
This balancing act has been challenging and will continue forward, but it’s a necessary part of building a company that can stand the test of time.

 

*Driven by passion

At the heart of everything we do is our passion for the outdoors. 
We didn’t start RS just to sell products—we started it because we love nature and want to share that love with others. 
Our goal is to make trips in nature more comfortable and enjoyable, and we believe that our designs can do just that. 
We’re not just building a brand; we’re building a community of outdoor enthusiasts who value quality, innovation, and the beauty of the natural world.

 

*Why It’s taken two years—and why it’s worth It

Two years might seem like a long time, but when you’re committed to doing things the right way, it’s time well spent. 
Every day of those two years has been dedicated to perfecting our products, ensuring that they are ready to meet the demands of our customers. 
We believe that by taking the time to get everything right, we’re not just creating products—we’re creating something that will make a real difference in the outdoor experience.

As we prepare to launch our new and upgraded brand, we are excited to share the fruits of our labor with you. 
We know that the time and effort we’ve invested will pay off, not just for us, but for everyone who chooses RS. 

Thank you for being a part of this journey with us. 
We can’t wait to see where it takes us next.

This is just the beginning!